When selecting vendors to diversify your email marketing efforts, consider the following factors:
Deliverability Rates: Research and compare the deliverability rates of different vendors. Feature Sets: Identify the unique features each vendor offers and how they align with your email marketing goals. Pricing: Evaluate the pricing models to ensure they fit within your budget while delivering value. Integration Capabilities: Ensure that the vendors can integrate seamlessly with your existing systems and tools. Customer Support: Assess the quality of customer support provided by each vendor, as this can be crucial during technical issues.