To effectively manage multiple vendors, consider the following strategies:
Centralized Dashboard: Use a centralized dashboard to monitor and manage all your email marketing activities across different vendors. Standardized Metrics: Establish standardized metrics for evaluating the performance of each vendor. Regular Audits: Conduct regular audits to ensure data consistency and to evaluate the performance of each vendor. Clear Communication: Maintain clear and open communication channels with each vendor to quickly address any issues that arise.