To create effective tailored recommendations, you need to gather relevant data. Here are some methods to collect this data:
Website Analytics: Utilize tools like Google Analytics to track user behavior on your website, including pages visited, time spent, and products viewed. Purchase History: Monitor past purchases to understand customer preferences and buying patterns. Email Engagement: Analyze how subscribers interact with your emails, such as open rates, click-through rates, and links clicked. Surveys and Feedback: Collect direct feedback from customers through surveys and feedback forms to gain insights into their preferences and needs. Social Media: Monitor social media interactions to understand customer interests and sentiments.