There are several strategies you can implement to reduce your bounce rate:
Regularly Clean Your Email List: Remove invalid or inactive email addresses from your list. Use Double Opt-In: This ensures that recipients genuinely want to receive your emails and have provided a valid email address. Monitor Engagement: Regularly check your email engagement metrics to identify and remove unengaged subscribers. Authenticate Your Emails: Use DKIM, SPF, and DMARC protocols to improve your email deliverability. Send Relevant Content: Make sure your emails are valuable and relevant to your audience to reduce the likelihood of being marked as spam.