Conducting a deliverability audit involves several steps:
Analyze Email Metrics: Review metrics such as open rates, click-through rates, bounce rates, and spam complaints to identify any issues. Check Sender Reputation: Use tools like Sender Score or Google Postmaster Tools to check your sender reputation. Evaluate Email Content: Ensure your emails are well-designed, relevant, and free from spam triggers. Verify Authentication: Make sure SPF, DKIM, and DMARC records are correctly configured. Assess List Hygiene: Regularly clean your email list to remove inactive or invalid addresses.