What Metrics Should Music Libraries Track to Measure Email Marketing Success?
To gauge the effectiveness of email marketing efforts, music libraries should track key metrics such as open rates, click-through rates, and conversion rates. Monitoring unsubscribe rates and email bounce rates can provide insights into the quality of the email list and the relevance of the content. A/B testing different email elements can help in optimizing the campaigns for better results. It's also important to assess the return on investment (ROI) to ensure that the email marketing strategy aligns with business goals.