Once you have segmented your audience, the next step is to create content that speaks directly to each segment. Here are some tips:
Personalization: Use the recipient's name, and tailor the content to their preferences. Relevant Offers: Offer products or services that are most likely to interest the segment. Compelling Subject Lines: Create subject lines that capture attention and reflect the content of the email. Clear Call-to-Action (CTA): Ensure your CTA is relevant and compelling for the specific segment.