Targeted advertising is crucial for several reasons:
Higher Engagement Rates: Personalized emails are more likely to be opened and clicked. Better Customer Experience: When subscribers receive content that resonates with their interests, they are more likely to have a positive experience with your brand. Increased ROI: Targeted campaigns are often more cost-effective, as they focus on segments most likely to convert. Reduced Unsubscribe Rates: Irrelevant content can lead to disengagement and higher unsubscribe rates.