Use a Single Column: A single-column layout is easier to read on both desktops and mobile devices. It ensures that your content flows naturally and is not overwhelming. Focus on White Space: White space helps to break up the content and makes it more readable. It also directs attention to the most important elements of your email. Limit the Number of Images: While images can enhance your message, too many can be distracting. Use images sparingly and ensure they are relevant to your content. Clear and Concise Text: Keep your text short and to the point. Use bullet points, headers, and sub-headers to make the content easy to scan. Consistent Branding: Ensure that your email layout aligns with your brand guidelines. Consistent use of colors, fonts, and logos helps in establishing brand recognition. Strong Call-to-Action (CTA): Your CTA should be prominent and compelling. Use contrasting colors and actionable language to draw attention.