What Metrics Should be Tracked for Job Board Email Campaigns?
To measure the success of your email campaigns, track the following metrics:
1. Open Rate: The percentage of recipients who open your email. A high open rate indicates that your subject lines are effective. 2. Click-Through Rate (CTR): The percentage of recipients who click on links within your email. This shows the engagement level of your content. 3. Conversion Rate: The percentage of recipients who take the desired action, such as applying for a job or posting a vacancy. 4. Bounce Rate: The percentage of emails that could not be delivered. A high bounce rate may indicate issues with your email list quality. 5. Unsubscribe Rate: The percentage of recipients who opt-out of your email list. Monitoring this helps you understand if your content is resonating with your audience.