Creating an effective unsubscribe link involves more than just adding a URL. Here are some tips:
Make it clear: Use straightforward language like "Click here to unsubscribe." Keep it simple: The process should require minimal effort. One or two clicks should be enough. Offer alternatives: Instead of a complete opt-out, consider providing options to receive fewer emails or emails on specific topics. Confirm the action: After clicking the unsubscribe link, a confirmation page should appear to prevent accidental unsubscribes.