An effective unsubscribe process should be straightforward and user-friendly. Here are some tips:
Place the unsubscribe link in a visible location, usually at the bottom of your email. Use clear and concise language like "Unsubscribe" or "Manage Preferences." Avoid making users log in to unsubscribe; a single click should suffice. Provide options for users to modify their preferences instead of fully unsubscribing.