Creating an effective urgent CTA involves a few key elements: 1. Use Action-Oriented Language: Phrases like "Buy Now," "Don't Miss Out," or "Limited Time Offer" compel the reader to act immediately. 2. Highlight Scarcity: Indicating limited availability (e.g., "Only 5 left in stock") can push recipients to act quickly. 3. Leverage Time Sensitivity: Setting a deadline (e.g., "Offer expires in 24 hours") encourages prompt action. 4. Personalize the Message: Personalized CTAs can make the offer more appealing and relevant to the recipient.