Creating tracking URLs involves appending UTM parameters to your URLs. UTM parameters are tags that you add to the end of your URL to track the performance of your campaigns. The five main UTM parameters are:
utm_source: Identifies the source of traffic (e.g., newsletter, social media). utm_medium: Specifies the medium (e.g., email, CPC). utm_campaign: Names the campaign (e.g., summer_sale, product_launch). utm_term: Optional parameter to identify paid search keywords. utm_content: Differentiates similar content or links within the same email (e.g., banner_ad, text_link).
Here is an example of a URL with UTM parameters: https://www.example.com?utm_source=newsletter&utm_medium=email&utm_campaign=summer_sale&utm_content=banner_ad