To create effective email campaigns on Gmail, focus on the following:
1. Personalization: Address recipients by their first name and tailor content to their preferences. 2. Subject Lines: Craft compelling and concise subject lines to capture attention. 3. Content Quality: Ensure that the email content is valuable, engaging, and relevant to the recipients. 4. Optimization: Optimize for mobile and desktop, as a significant portion of users check emails on mobile devices.