Evergreen content is the backbone of content longevity. Here are some tips to create it:
Focus on timeless topics: Choose subjects that are not bound by specific dates or trends. Examples include how-to guides, industry best practices, and educational content. Update regularly: While the core message should remain unchanged, minor updates can keep the content fresh and relevant. Quality over quantity: Invest in creating well-researched, high-quality content that provides real value to your audience.