Interpreting the results of your tests is critical for making informed decisions. Focus on the following metrics:
1. Open Rate: Indicates how many recipients opened your email. A higher open rate usually means your subject line was effective. 2. Click-Through Rate (CTR): Shows the percentage of recipients who clicked on a link within your email. This helps gauge the effectiveness of your content and CTAs. 3. Conversion Rate: Measures how many recipients took the desired action, such as making a purchase or signing up for a webinar. 4. Bounce Rate: The percentage of emails that could not be delivered. A high bounce rate may indicate issues with your email list quality.