What Should You Include in Your Transparency Practices?
1. Clear Privacy Policies: Ensure that your privacy policy is easily accessible and written in simple language. It should explain how you collect, store, and use subscriber data. 2. Honest Subject Lines: Your email subject lines should accurately reflect the content of the email. Misleading subject lines can lead to distrust and higher unsubscribe rates. 3. Frequency of Emails: Let your subscribers know how often they can expect to hear from you. This helps to set expectations and reduces the chance of your emails being marked as spam. 4. Easy Opt-Out Options: Always provide a clear and easy way for subscribers to opt-out of your emails. This not only complies with legal requirements but also shows respect for your subscribers' preferences.