Defining your email marketing mission involves several steps:
Identify Business Goals: Understand your broader business objectives. Are you looking to drive sales, build brand awareness, or retain customers? Understand Your Audience: Know who your target audience is. Understand their needs, preferences, and pain points. Set Measurable Objectives: Establish clear, measurable goals for your email campaigns. This could be increasing open rates, click-through rates, or achieving a certain ROI. Create a Value Proposition: Determine what unique value your emails will offer to your subscribers. This could be exclusive content, special discounts, or insightful information.