To determine if your email marketing mission is being successful, you need to track and measure key metrics and KPIs:
Open Rates: Indicates how many subscribers are opening your emails. Click-Through Rates (CTR): Measures how many recipients are clicking on links within your emails. Conversion Rates: Tracks how many email recipients are taking the desired action, such as making a purchase or signing up for an event. Unsubscribe Rates: Helps you understand if your content is resonating with your audience or if you need to make adjustments.