To design an effective primary CTA, consider the following elements:
Clarity: Your CTA should clearly state what the recipient will get by clicking. Use concise and direct language. Visibility: Make sure your CTA stands out by using contrasting colors, larger fonts, or buttons. Relevance: Ensure that the CTA is relevant to the content of the email and the interests of your audience. Urgency: Create a sense of urgency with words like "Now," "Today," or "Limited Time" to encourage immediate action. Placement: Position your primary CTA above the fold (visible without scrolling) to maximize visibility.