The ideal sending frequency varies based on factors like industry, audience preferences, and campaign goals. Here are some steps to help determine the best frequency:
Understand Your Audience: Conduct surveys or analyze behavioral data to understand how often your subscribers want to hear from you. Test and Analyze: Use A/B testing to experiment with different frequencies and measure the impact on key metrics. Segment Your List: Different segments may prefer different frequencies. Tailor your approach based on demographics, past behavior, and purchase history.