There are several reasons why you might consider migrating your email marketing operations:
Scalability: Your current ESP may not support the growing needs of your business. Features: The new ESP may offer advanced features like A/B testing, better analytics, or automation tools. Cost: You could achieve cost savings by switching to a more affordable provider. Deliverability: A new ESP might have better deliverability rates, ensuring your emails land in the inbox rather than the spam folder. Support: Enhanced customer support could be a motivating factor.