How to Measure the Success of Medical Email Campaigns?
To measure the success of your medical email campaigns, consider the following metrics: - Open Rate: The percentage of recipients who open your emails. - Click-Through Rate (CTR): The percentage of recipients who click on links within your email. - Conversion Rate: The percentage of recipients who take the desired action (e.g., booking an appointment). - Bounce Rate: The percentage of emails that were not delivered successfully. - Unsubscribe Rate: The percentage of recipients who opt-out of your email list.
Analyzing these metrics will help you understand the effectiveness of your campaigns and make necessary adjustments to improve performance.