Successfully managing TTL involves a combination of strategic planning and continuous optimization. Here are some best practices:
Segment Your Audience: Different segments may have varying preferences for email frequency and timing. A/B Testing: Test different TTLs to see which yields the best engagement rates. Monitor Engagement Metrics: Regularly track metrics like open rates, click-through rates, and conversion rates to adjust your TTL strategy. Automate Email Campaigns: Use automation tools to schedule and send emails at optimal times.