A solid business continuity plan for email marketing should address the following aspects:
1. Risk Assessment: Identify potential threats that could disrupt your email marketing efforts. These could range from [server outages]() to [cyber-attacks]() and natural disasters. 2. Backup Systems: Ensure you have backup systems in place. This includes having a secondary email service provider and regularly backing up your email lists. 3. Automations: Set up automated email workflows that can run independently if your main system goes down. 4. Communication Plan: Develop a clear communication strategy to inform your team and your audience about any disruptions and the steps being taken to resolve them.