Ignoring visuals in email marketing can have several negative consequences:
Decreased Engagement: Without engaging visuals, your emails may appear dull and unappealing, leading to lower engagement from recipients. Lower Retention: Text-heavy emails can be overwhelming and may not hold the readerâs attention, resulting in lower message retention. Higher Unsubscribe Rates: If your emails consistently lack visual appeal, subscribers may lose interest and opt to unsubscribe. Brand Perception: Poor visual representation can negatively impact how your audience perceives your brand's professionalism and credibility.