How to Measure the Impact of Visuals in Your Email Campaigns?
Measuring the impact of visuals in your email campaigns is crucial to understanding their effectiveness. Here are some key metrics to track:
Open Rates: Monitor whether emails with visuals have higher open rates compared to text-only emails. Click-Through Rates (CTR): Analyze if including visuals leads to higher CTRs, indicating increased reader interaction. Conversion Rates: Evaluate whether emails with visuals result in higher conversion rates, such as purchases or sign-ups. Time Spent: Use heatmaps and other tools to see if recipients spend more time engaging with emails that contain visuals.