How to Encourage Subscribers to Use the Preference Center?
To make the most out of your EPC, it's crucial to promote its use. Here are some strategies:
Highlight Benefits: Clearly communicate the advantages of using the EPC, such as tailored content and fewer unwanted emails. Onboarding Process: Introduce the EPC during the email onboarding process for new subscribers. Regular Reminders: Periodically remind existing subscribers about the EPC and encourage them to update their preferences. Incentivize Updates: Offer incentives, like exclusive content or discounts, for subscribers who update their preferences.