What Features Should an Email Preference Center Have?
An effective EPC should offer:
Frequency Options: Allow subscribers to choose how often they receive emails, such as daily, weekly, or monthly. Content Preferences: Provide options for different types of content, such as newsletters, promotions, or product updates. Easy Access: The EPC should be easily accessible from every email, typically linked in the footer. Simple Interface: Ensure that the interface is user-friendly and mobile-responsive. Feedback Mechanism: Include a section for subscribers to provide feedback on their preferences or the email content itself.