Once you’ve identified your brand advocates, you need to engage them effectively. Here are some strategies:
Exclusive Content: Offer them exclusive content, early access to new products, or special discounts. This not only makes them feel valued but also encourages them to share their positive experiences. User-Generated Content: Encourage brand advocates to share their stories, reviews, or photos, and feature this user-generated content in your emails. Referral Programs: Implement referral programs where advocates can earn rewards for bringing in new customers. This can be a powerful incentive for them to promote your brand even more.