Here are some best practices to ensure data integrity in email marketing:
Regular Audits: Conduct regular audits of your email lists to identify and correct inaccuracies. Double Opt-In: Use a double opt-in process to verify the authenticity of email addresses. Data Cleansing: Periodically cleanse your data to remove duplicates and inactive subscribers. Segmentation: Segment your email lists to ensure targeted and relevant communication. Monitoring: Use tools to monitor data quality and receive alerts for any irregularities.