Failing to maintain data integrity can lead to several risks:
Bounce Rates: High bounce rates due to invalid email addresses can damage your sender reputation. Compliance Issues: Non-compliance with data protection laws can result in hefty fines and legal actions. Customer Trust: Sending irrelevant or incorrect emails can erode customer trust and lead to unsubscribe requests. Resource Wastage: Resources spent on campaigns with poor data yield lower returns and wasted efforts.