Maintaining a high-quality email list is essential for deliverability and engagement. Here are some tips:
Double opt-in: Use a double opt-in process to confirm subscribers' interest and reduce the chances of fake or mistyped email addresses. Regular cleaning: Periodically clean your email list by removing inactive or bounced email addresses. Segmentation: Segment your email list based on demographics, behavior, or preferences to send more relevant content. Personalization: Use personalized subject lines and content to increase engagement and reduce the likelihood of being marked as spam.