There are several steps that can be taken to ensure operational continuity in email marketing:
Data Backup: Regularly back up your email lists, campaign data, and templates to prevent data loss. Redundancy: Use redundant systems and servers to ensure that emails are sent even if one system fails. Disaster Recovery Plan: Develop a comprehensive plan that outlines steps to take in case of a major disruption. Automation: Utilize automation tools to keep campaigns running smoothly without manual intervention. Monitoring and Alerts: Implement real-time monitoring and alert systems to quickly identify and address issues.