operational continuity

How to Ensure Operational Continuity?

There are several steps that can be taken to ensure operational continuity in email marketing:
Data Backup: Regularly back up your email lists, campaign data, and templates to prevent data loss.
Redundancy: Use redundant systems and servers to ensure that emails are sent even if one system fails.
Disaster Recovery Plan: Develop a comprehensive plan that outlines steps to take in case of a major disruption.
Automation: Utilize automation tools to keep campaigns running smoothly without manual intervention.
Monitoring and Alerts: Implement real-time monitoring and alert systems to quickly identify and address issues.

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