To evaluate the reliability of an email marketing platform, consider the following:
1. User Reviews: Check user reviews and testimonials to gauge customer satisfaction. 2. Deliverability Rates: Look for platforms with high deliverability rates to ensure your emails reach the inbox. 3. Customer Support: Reliable platforms offer 24/7 customer support to assist you with any issues. 4. Uptime: Ensure the platform has a high uptime percentage, indicating it is rarely down or experiencing issues. 5. Compliance: Verify that the platform complies with GDPR, CAN-SPAM, and other email marketing regulations.