Forming a working group involves identifying the key roles necessary for a successful email campaign and selecting the right individuals for these roles. Typically, a working group might include:
Email Marketing Specialist - to plan and execute the campaign. Graphic Designer - to create visually appealing email designs. Content Writer - to craft engaging and relevant email copy. Data Analyst - to track and analyze campaign performance metrics. IT Specialist - to manage technical aspects such as deliverability and compliance.