- API Integrations: If your campaign involves pulling data from a CRM or another system, ensure that the web team is aware of the [API requirements](#) and endpoints. - Tracking and Analytics: Coordinate on implementing [UTM parameters](#), tracking pixels, or any other tracking mechanisms to measure the campaign's performance. - Landing Pages: If your email directs users to a landing page, ensure that the web team is involved in its [design and functionality](#). The page should be optimized for conversions and provide a seamless transition from the email.