Monitoring specific metrics can help identify a weak brand connection:
- Open Rates: Low open rates may indicate that subscribers are not interested in your emails. - Click-Through Rates (CTR): A low CTR can suggest that your content isn't engaging enough. - Unsubscribe Rates: A high unsubscribe rate is a clear sign of a weak brand connection. - Spam Complaints: If many subscribers mark your emails as spam, it’s a major red flag.