Identifying email list fatigue is crucial for maintaining the health of your email marketing campaigns. Key indicators include:
Declining Open Rates: A consistent drop in open rates is a clear sign of fatigue. Reduced Click-Through Rates: If fewer people are clicking on links within your emails, they may be losing interest. Increased Unsubscribe Rates: A spike in unsubscribe rates can indicate that your audience is no longer interested in your emails. Higher Spam Complaints: If more people are marking your emails as spam, it’s a sign of fatigue.