Several factors can contribute to list churn, including:
Irrelevant content: Subscribers will leave if they find your emails uninteresting or irrelevant. Frequency of emails: Sending too many emails can overwhelm subscribers, causing them to unsubscribe. Poor email design: Emails that are difficult to read or navigate may frustrate subscribers. Spammy subject lines: Misleading or spammy subject lines can lead to an increase in spam reports. Lack of personalization: Generic emails that don't resonate with individual subscribers can result in higher churn rates.