To identify high value segments, marketers can use a variety of metrics and methods:
Purchase History: Analyzing past purchase behavior to find repeat buyers or customers who make high-value purchases. Engagement Rates: Looking at open rates, click-through rates, and other engagement metrics to identify highly engaged subscribers. Customer Lifetime Value (CLV): Estimating the total value a customer brings over their entire relationship with the brand. Demographic Data: Utilizing age, location, and other demographic factors to segment high-value customers. Behavioral Data: Tracking website visits, email interactions, and other behaviors to identify patterns.