1. Too Many Segments with Few Subscribers: If many of your segments contain only a handful of subscribers, itâs a sign you might be over segmenting.
2. Low Engagement Rates: If your highly segmented campaigns are not yielding better engagement rates compared to broader campaigns, reconsider your strategy.
3. Content Creation Struggles: If your marketing team is struggling to keep up with the content demands for each segment, it might be time to reduce the number of segments.