Identifying irrelevant offers requires a keen understanding of your audience. Here are some ways to identify them:
1. Analyze Engagement Metrics: Low open and click-through rates can indicate that your offers aren’t resonating with your audience. 2. Survey Your Audience: Direct feedback through surveys can offer insights into what your subscribers are interested in. 3. Monitor Purchase History: Keep track of what products or services your subscribers have bought in the past to tailor future offers more accurately. 4. Segment Your List: Divide your email list into smaller segments based on demographics, past behavior, or preferences to ensure more relevant offers.