Sending irrelevant offers can be highly detrimental to your email marketing efforts. Here are some reasons why:
1. Reduced Engagement: Subscribers are less likely to open and interact with emails that don’t cater to their interests. 2. Increased Unsubscribe Rates: Consistently sending irrelevant offers can lead to higher unsubscribe rates, as recipients may feel that your emails aren’t valuable. 3. Spam Complaints: Emails that don’t resonate with the audience can end up being marked as spam, which can harm your sender reputation. 4. Wasted Resources: Crafting and sending emails that don’t convert is a waste of resources, both in terms of time and money.