Here are some strategies to avoid sending irrelevant offers:
1. Personalization: Personalize your emails by incorporating the recipient’s name, past purchases, or browsing behavior. 2. Segmentation: Use segmentation to send targeted offers to specific groups within your email list. 3. Behavioral Triggers: Implement behavioral triggers to send automated emails based on user actions, such as cart abandonment or product views. 4. A/B Testing: Conduct A/B testing to determine what type of content resonates most with your audience. 5. Feedback Loops: Create feedback loops to continuously gather data about your audience’s preferences and adjust your email content accordingly.