Identifying poor list management practices requires a keen eye and regular monitoring. Here are some red flags to watch out for:
Unsegmented Lists: If you send the same email to your entire list without any personalization or segmentation, you likely have poor list management practices. High Unsubscribe Rates: A sudden spike in unsubscribes can indicate that your content is not relevant to your audience, suggesting poor list segmentation. Low Deliverability Rates: Regularly ending up in the spam folder or having a high bounce rate can be a sign of outdated or incorrect email addresses.