Implementing a cooling system involves several steps designed to diagnose and rectify issues with your email campaigns:
Audit Your Email List: Regularly clean your email list by removing inactive subscribers and ensuring that all email addresses are valid. Segment Your Audience: Use data to segment your email list and send more personalized and relevant content to different groups. Optimize Content: Ensure that the content within your emails is engaging, valuable, and relevant to the recipient. Monitor and Adjust: Continuously monitor key performance indicators and be ready to adjust your strategies as needed. Feedback Loop: Implement a feedback loop to handle spam complaints and other issues quickly and efficiently.