Here are some actionable steps to implement a handbrake in your email strategy: Segmentation Segment your email list based on user behavior, preferences, and engagement levels. This allows you to send more relevant content and reduce the frequency for less engaged users.
Frequency Caps Set a maximum limit on the number of emails a subscriber can receive in a week or month. Tools like email automation platforms often offer features to manage frequency caps.
Preference Centers Offer a preference center where subscribers can choose how often they want to hear from you and what types of content they are interested in.
Engagement Tracking Use engagement metrics to identify subscribers who are not interacting with your emails. Reduce email frequency for these segments to avoid further disengagement.
A/B Testing Conduct A/B tests to determine the optimal frequency and types of content that resonate with your audience. Use these insights to fine-tune your email strategy.