Implementing conditional content involves several steps: 1. Segment Your Audience: Use your email marketing platform to divide your email list into different segments based on criteria like location, purchase history, or engagement levels. 2. Define Conditions: Specify the rules that determine which content will be shown to which segment. For example, you could show a special discount code to high-engagement users while showing a different offer to less engaged users. 3. Use Dynamic Content Blocks: Most email marketing platforms offer dynamic content blocks that allow you to insert conditional content based on your predefined rules.